Before we put pen to paper (or start on your digital design, rather), we conduct thorough research into your industry, competitors and target market to gather insights that will inform your custom digital strategy.

In this phase, we:

• Identify the ideal positioning for your brand
• Collect target audience data and create user personas
• Define valuable content and marketing channels
• Define KPIs to measure performance

Next, we map out your unique landing pages and define your site map and navigation. We create a plan for your URL structure, along with redirects and a search engine optimization strategy, careful to maintain any existing SEO value from your current site, if applicable.

In this phase, we:

• Design your site structure, navigation and page hierarchy
• Map out the conversion funnel for each unique landing page
• Create black and white wireframes to show you the bones of your new site

Here’s where your website begins to come to life, as our award-winning designers step in. Your design is filled with color and custom elements as we incorporate your brand’s personality and tailor the user journey to your target market.

In this phase, we:

• Design your custom website
• Incorporate your unique branding elements
• Present you with full-scale designs in Figma

In the development phase, our expert development team works behind the scenes to build a custom, secure and scalable solution for your brand, on your chosen platform. From B2B to eCommerce, we ensure clean code and a website that’s fully optimized.

In this phase, we:

• Write and finalize coding for your website
• Bring your custom solution to life in a secure staging site
• Ensure a responsive solution for both desktop and mobile

Before we push your custom solution live for the world to see, we follow a stringent quality assurance process, leaving no stone unturned. We continuously test your site’s speed, functionality and other key elements to make sure it’s ready for launch.

In this phase, we:

• Perform meticulously testing across the frontend and backend
• Ensure all features and functionalities are working as intended
• Make changes as needed to ensure a superior user experience

When our QA is complete, it’s time for launch! Our team will set up your server, carry out the DNS configuration and make sure all updates are finalized. We’ll provide Cloudflare security protection, along with both internal and external monitoring.

In this phase, we:

• Perform final QA testing
• Devise a marketing plan for launch
• Push your new digital solution live